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Research papers

The Value Equation: How Can Behavioural Science Increase Brand Value?

In this paper, you will learn how rediscovering the essence of why shoppers buy your category and how they choose brands is at the heart of winning shopper trade-offs. We will share a thought process using a value equation model to boost brand value:...

Catalogue: Asia Pacific 2023 - Innovation
Authors: Richard Bordenave, Divya Radhakrishnan, Sophie Mahe, Ted Uloft
November 22, 2023
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Citation

Bordenave, Radhakrishnan, Mahe and Uloft (2023a, November 22). The Value Equation: How Can Behavioural Science Increase Brand Value? . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-value-equation-how-can-behavioural-science-increase-brand-value-


Case studies

Innovation: Return to reality

This paper discusses innovation process performance in FMCG and blind spots in the classical research sequence. Using case studies, it demonstrates how a combination of relevant 'touch and feel' stimuli and behavioral research techniques can help...

Catalogue: Innovate 2010: Innovation Detonation
Authors: Michel Ten Donkelaar, Richard Bordenave
Companies: BVA Group, Kraft Heinz Company
November 16, 2010
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Citation

Ten Donkelaar and Bordenave (2010a, November 16). Innovation: Return to reality. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/innovation-return-to-reality